Polo Kids Directives — jaycdyer

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Polo KIDS DirectiveS

With a rollout of approximately 60 Directives a year going out to 128 stores (as of 2015) it is essential to be creative, stimulating, and fast paced. Our process starts with concept, inspiration, and then design. It is important to convey a clear message that caters to the needs of all store budgets. Our goal is communicate consistency among the brands but at the same time creating beautiful concepts that are informative and inspiring.